The Best AI Writing Tools to Help You Write Better and Faster
If your business is like most businesses, you’re always looking for ways to write better and faster. Words are important for businesses because they’re how you communicate with customers, clients, and prospects. Everything from headlines, ads, emails, and blog posts can benefit from stronger writing.
Business owners are busy with all the demands of their company, so automating as much of the writing process as possible is key. One of the best things about writing tools is that they can help you improve your writing while also saving time. From grammar checkers to AI-written articles, these tools can help you turn out better content in less time. In this post, we’ll look at some of the best AI writing tools currently available and how they can help improve your writing.
What is an AI writing tool?
AI writing tools are software applications that use artificial intelligence to help you write better and faster. Most AI writing tools are cloud-based. This means that you can access them from any device with an internet connection, and they typically come with free plans, trials, enterprise plans, and discounts for educators.
AI writing tools are a great investment for any business.
Some features that businesses can take advantage of are:
- Article writing
- Social media postings
- Content idea generations
- Optimized SEO for your articles, blogs, and other written content
What kind of content does your business need?
Before you can evaluate the effectiveness of AI tools for your business, you need to know what type of content you need to create. Some good questions to ask yourself are:
- Does your business produce regular blog posts, social media posts, or ads?
- What specific topics will the writing cover? Baking, Sales, Travel, Technology?
- What tone do you want to convey in your text? Friendly, formal, playful, innovative?
Once you know the details about what type of content your business will produce, you will evaluate AI tools and make the best decision for your company.
Jasper—Best Overall
How does Jasper work?
Jasper describes itself as, “Artificial Intelligence trained to write original, creative content.” Jasper is an excellent AI writing tool and is the most known on the market. Overall, it is the best because of the variety and quality of services Jasper offers.
Pros
Intuitive User Interface
The Jasper UI (user interface) is easy to use and understand. It features a clean and intuitive layout that makes it simple to find and use the features you need.
Jasper has a robust collection of training videos that teach you to use all its features. There is a training Boot Camp for people who are new to Jasper, and it will explain all the key features. Also, if you need support, the customer service team is responsive and helpful.
A variety of writing tools
Jasper’s writing tools help you create unique and engaging content. They offer a variety of writing tools from social media posting, personal bios, company bios, real estate listings, Pinterest pin descriptions, etc. Regardless of your business’s needs, Jasper is likely to have a template that can help you. Jasper even has a creative story template. In terms of variety, Jasper is the best on the market.
Jasper is Creative
The Jasper writing tool is the perfect tool for anyone who wants to create creative content. Creativity is where Jasper shines. If your business is in an industry that uses a lot of creative, inspirational, and artistic language—real estate listings, fashion, fitness, or beauty—then Jasper is an excellent tool to use.
Tone of Voice
Jasper can write in many tones of voice. For example, you can ask Jasper to write in the voice of a famous author (Stephen King, Nora Roberts, etc.). Or you can ask him to write in other tones of voice such as bold, creative, friendly, inspirational, etc.
Cons
Jasper’s offerings are impressive, as well as the content it produces. However, there are a few drawbacks.
Technical Subjects
Jasper struggles with technical subjects. For example, if you are writing an article about Google’s Core Web Vitals, Jasper will struggle to create a strong article because of all the research involved. With technical articles, Jasper’s creativity (an enormous strength, but also its weakness) will get in the way, and the AI will begin inventing information. You will need to fact-check many things and re-write entire paragraphs.
Current Events
Jasper was trained by reading about ten percent of the internet, and that training concluded at the end of 2019. That doesn’t mean that Jasper cannot write about current events and topics, but he will need some guidance. Unlike other AI writing tools, Jasper does not gather current information from the internet, so you will have to explain certain topics and subjects to him. In the content brief area, you need to input relevant information about the topic you want Jasper to write about.
While Jasper is an amazing AI writing tool, it is not the best choice for those who write a lot of technical or current event articles.
Copysmith—Best for short-form content
How does Copysmith work?
Copysmith offers AI-powered content creation tools. Their software helps users create unique product descriptions, summaries, and articles quickly. They describe themselves as, “Copysmith is the AI copywriting platform built for eCommerce teams & agencies. Content crafted by AI, perfected by humans.”
They offer a variety of templates to suit business needs, and they are the best at creating content like blog post outlines, summaries, product descriptions, and emails. Short-form is where Copysmith shines.
Pros
Project Folders
Copysmith’s project folders are great for organizing multiple projects. When you create your project folder, you can enter a website link.
For example, if you have a project folder dedicated to your food delivery business, then you can enter the URL in the project information and Copysmith will gather information about your product from the website. The metadata it gathers will help the AI generate more relevant content. You can have multiple project folders for the same business that each target content around those specific aspects of your business.
Within your project folder, you can create many documents—blog post ideas, product descriptions, FAQ ideas, and so on. All the documents in the project folder use the information from the URL you provided. This is an excellent organizational tool that leads to amazing copy!
Blog Post Ideas
Copysmith has an amazing tool for generating blog post ideas, and it is the best on the market for that. Let’s say you want to generate some blog post ideas about how to rank higher in search engine results. You can enter this information into the keyword section of the blog post idea template, and the AI will generate many titles and descriptions.
Multiple Templates
Copysmith offers many templates that can fit your business’s needs. What makes the templates so powerful is that you can use them within your project folder. Remember, your project folder contains the webpage information you entered, so the files you create in that folder will be targeted to your business. Copysmith offers many writing templates like product descriptions, blog post ideas, ad headlines, YouTube video descriptions, event press releases, and so on.
Add-ons
A huge pro for Copysmith is the add-ons it offers. Instead of hopping between various windows, you can add Copysmith to Microsoft Word, Google Chrome, Google Docs, Shopify, WooCommerce, etc. For example, you can create product descriptions without leaving your WooCommerce store.
Cons
Long-form content
Copysmith is excellent at short-from content, but it is not the best at long-form. They do have a long-form tool, but it has a long way to go to compete with Jasper or Outranking. However, if you do not need long-form content for your business, then this may be the tool for you.
Tone of voice
There are limited options for the tone of voice. If you want the AI to generate content in various tones of voice, then this will not be the tool for you. If you want maximum flexibility with the tone of voice, then Jasper is the best choice.
Outranking—Best for long-form content
How does Outranking work?
Outranking is an AI-assisted content writing tool that helps you create unique, high-quality content for your website. They describe themselves as a “Platform to plan, research and optimize content for more organic reach, leveraging data and AI guidance.”
It works by first having you choose a subject or niche, and then inputting relevant keywords. Outranking will then use this information to generate unique long-form content for you. Out of all the AI tools, this is the best for long-form content.
Pros
Article Writing
Outranking is an AI writing tool producing high-quality long-form content. Hands down it is the best on the market. You can generate a complete article based on the inputs you enter. Of course, you will need to edit the article, but the AI will generate a premium first draft.
One of the main selling points of article writing with Outranking is that it can write based on any topic or niche.
Technology and Current Events
For covering topics that are tech-heavy or based on current events, Outranking is the best. The AI searches the internet for the information you are writing about, so it is familiar with the topic and knows what information is already available online. It doesn’t matter if your article is about Victorian clothing or a recent Apple product release, Outranking can deliver accurate information.
SEO content
With Outranking you can see how your article stacks up against articles similar to yours. There is an SEO optimization section that includes various aspects of SEO, including:
- Keyword density – this is an important metric for SEO. Outranking has a keyword density checker that tells you how many times your keywords appear in the article and if the density is too high or too low.
- SEO Score – this is a score given to your article based on its SEO quality. That way, you will know where your article ranks. Also, you can view the SEO scores of top-ranking articles targeting the same keywords as you are.
- Readability – this is another metric that helps you gauge the quality of your content. The higher the readability score, the easier it is to understand your article.
Outranking’s unique SEO checker checks for keyword stuffing, duplicate content, and other issues that can make your article rank poorly in Google searches.
Cons
They designed Outranking to produce long-form optimized SEO content. Content like ads, social media posts, product descriptions, etc. is not what they designed Outranking for. If you need well-researched articles, this is the service to choose. However, it has one major con.
High learning curve
Outranking provides a lot of tools for crafting a well-written and researched article, but the workflow is difficult. The layout of the various options is not intuitive. There are tutorials on their website and they have a YouTube channel, but they do not guide you through the process with the same ease that Jasper’s tutorials do.
Don’t let the high learning curve stop you from using Outranking, but just understand that you cannot use the tool as easily as Jasper or Copysmith.
Grammarly—Best for grammar
How does Grammarly work?
We couldn’t have a conversation about the best AI writing tools without mentioning the grammar tool, Grammarly. They describe themselves as “Great Writing, Simplified. Compose bold, clear, mistake-free writing with Grammarly’s new AI-powered desktop app.” It corrects errors in emails, Word documents, or any webpage or document you are writing in. This is an excellent grammar tool and the best on the market.
Pros
Grammarly has many features that make it the best grammar checker available.
Checks for misused words
A traditional grammar checker will catch typos, but Grammarly goes a step further. The AI will scan the document for context and try to determine if you are using the correct words regardless of spelling.
Tone Detection
Grammarly will inform you of the tone of the document. For example, if you are writing an email, it will inform you if your tone is friendly, formal, neutral, grateful, etc. This helps determine if the tone you want to convey shows in the words you write.
Thesaurus/Synonym Suggestions
Grammarly will suggest synonyms for words you use. All of us overuse certain words from time to time. The AI will detect overused words and offer replacement suggestions. It doesn’t just look for overused words in your document, it will tell you if people commonly overuse that word.
Cons
There are no cons to using Grammarly if you understand its purpose. It is an excellent tool for grammar, but it will not write for you. It will re-phrase some sentences for you to improve clarity while keeping the original meaning. Grammarly is a great tool to clean up writing and ensure maximum clarity. You can use it along with other tools or use it on its own.
How do you decide which one is best for you?
It depends on the type of writing you need for your website. All tools have their strengths and weaknesses and you need to decide what features matter most for your business. Do you need help writing SEO-optimized articles? Do you need a grammar checker? Do you need a tool that can generate blog post ideas based on your business? Whatever your business needs, there is a tool for it, and more often than not, multiple tools are necessary to get the best results.
However, it is important to remember that these tools (except Grammarly) have a learning curve. You need to watch the tutorials and go through some trial and error to get the most out of the tools. Patience and time are key when using AI writing tools.
None of these writing tools are a replacement for a writer or editor. None of the tools are perfect and will require a human eye to catch the inevitable errors the software will miss. The tools speed up a lengthy process, but they cannot one-hundred percent do the work for you.
Need help writing articles?
At WP Gazelle we have a team at your disposal who knows how to use these tools and craft amazing articles and copy. We will look at your business needs and generate content that will help you get more traffic and sales.
Testing AI writing tools is time-consuming, so we did it for you. We combined the power of the best AI with experienced writers to create a service that will take your business to the next level.
Sign up today and we’ll write the perfect article for you, so your copywriting effects don’t go to waste.
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