Huge Boost in Site Speed and
Valuable Insight Discovery
with Configured Analytics
Core Web Vitals
of data collected
accurately in GA4
Donzens of insights
Sojourn needed a boost in site speed and core web vitals to give their users a better site experience and help them optimize for Google. Additionally, they needed Google Analytics 4 set up and help sifting through all the data to generate valuable insights and recommendations on improvement.
What We Did
First, we applied the Gazelle platform to do some clean up on some site speed and security issues. To improve speed even more, we applied custom enhancements to the backend of the site, including optimizing the load of their chat feature, to boost their site speed by an enormous 490%.
We then had a look at the major goals of the site and detailed out a Google Analytics 4 deployment plan that would cover these important conversion events. After deploying GA4 as well as the rest of our analytics suite, we sifted through all the data, heatmaps, funnel analytics, form analysis, screen recordings, keyword opportunities, and generated dozens of recommendations. These actionable insights targeted removing friction points on the site, improving form conversions, making funnels hyper-relevant to visitors, improving SEO rankings, and getting more user-intent optimized content on the site.
Our Portfolio and Client Results
Get More Traffic and Sales on WordPress.
Our Repeatable, Data-Driven Four-Point Process.
Start tracking core metrics and making some improvements on the free tier
Make and maintain dramatic speed and security improvements
Get thousands of data points analyzed to increase traffic and conversions
Tune the Flywheel to keep increasing traffic and conversions