4. Page Layout  

When it comes to web design, the layout of a page is key. The smaller screen sizes on mobile devices mean that large blocks of text should be avoided, and be sure to use relevant images and infographics.  

The main goal for any website should be delivering information in an easy-to-navigate format, with a focus on UX (user experience). This means that your website’s layout must be simple and easy to understand.  

A landing page should include three things above the fold: headline, sub-heading, and a call to action. The user’s goals are communicated in your headline so that visitors easily understand what to do on your business’s website.  

To attract more users, it’s important to make content easier to read, especially on mobile devices. Here are a few tips:  

• Use contrast to draw the user’s attention to crucial elements, i.e., make sure brighter colors are used against a darker background 
• Ensure links are easily visible 
• Use legible typography, with a focus on hierarchy 

5. Website Chat  

Chat features are becoming more and more popular. There are many benefits to using a chat feature on your WordPress business website:  

• It allows you to engage with your visitors in real-time. 
• You can offer support and answer any questions they may have. 
• It helps to build trust and creates a more personal connection.  

When customers have questions or problems with a website, it can be frustrating for them to not have someone to talk to. Therefore, providing an option for customers to chat with you can help reduce frustration. In addition, listening and learning from customer questions in real-time can help you improve the user experience on your site.  

A chat feature is a great option for mobile and desktop users as it allows them to quickly get in touch with you without having to make a phone call. Just ensure that the plug-in you are using for the chat feature is optimized for WordPress and mobile devices. 

6. Use Responsive Design Techniques  

Responsive design has become an increasingly popular technique as more and more people are using mobile devices to access the web. It is a way to create websites that will adapt to the device that is being used. This can be done in several ways, but most commonly it involves creating one website that responds to the size of the screen that it is being viewed on.  

There are several benefits to using responsive design techniques. Perhaps the most obvious benefit is that you only need one website rather than two (one for desktop and one for mobile). This also eliminates the need for m-dot websites, which can be difficult for users to find and navigate.  

Additionally, by using responsive design you ensure that your website provides an effective transition experience for users, regardless of what device they are using. And finally, responsive design allows you to use the latest technology when creating mobile implementations of your website. 

7. Make Sure All Content Is The Same On Desktop & Mobile  

One of the most important aspects of responsive design is to make sure that all your content is the same on desktop and mobile versions of your website. This is important because you want to avoid displaying different content to users depending on their device or how they are accessing the site.  

Duplicate content can be a serious problem if you haven’t taken the measures to prevent it. Google will penalize you for having multiple versions of the same page on your website, so ensuring that all of your pages are the same is critical.  

Make sure to look at both your desktop and mobile websites and compare them side-by-side. Check that all text, images, and other elements are in the same place and have the same appearance on both sites. If anything looks different or out-of-place, fix it right away! 

8. Above The Fold  

While it’s true that people are scrolling more on their mobile devices, you can’t afford to overlook what’s above the fold. This is still an important factor in mobile design. Most people will only see a small snippet of your website on their screen, so you need to make sure the most important information is visible right away.  

This means that your website’s logo, navigation, and call-to-action should be above the fold. Users should be able to see these elements without having to scroll down. If you must place them below the fold, make sure they are still visible and easy to find.  

Remember to use large and easy-to-read fonts. This is especially important for smaller screens, where users may have difficulty reading decorative text. 

9. Top-Down Development  

When starting to create a mobile responsive website, it is important to use a top-down development approach. This means that you consider all the potential consequences of every design decision from start to finish. This will help you create a mobile-first site, rather than a desktop-first website and then have to adjust it to a mobile version later in production.  

Using this top-down approach can save time and energy because you don’t introduce mobile compatibility issues into the final product. In addition, it can help avoid scope creep, which is the phenomenon where unseen issues crop up at the last minute.  

Scope creep can be avoided by using a top-down development approach, where you start with the entire application and then code each part in order until you reach the desired product. The top-down approach for mobile responsive design is one of the most common ones used today.  

This approach can be overwhelming and depending on your business needs you might want to hire a reputable company to build your website. There are many moving parts when it comes to creating a good website (design, security, speed, SEO, etc.), and hiring a company to do this for you is a worthwhile investment. 

10. Don’t Focus Exclusively on the Mobile Customer  

Mobile-first users are becoming the norm, however, there are still plenty of users on desktops. Users will move between mobile and desktop devices, with each device meeting different needs. For example, people might use their desktop computer for more complex tasks like product research, while they’ll use their phone for activities that require more immediate attention, such as checking social media, online shopping, or looking up directions.  

In addition, users will look to the website for their needs rather than just the app. This means that businesses can’t neglect their website in favor of developing an app. The focus of user acquisition is changing from desktop to mobile platforms – but this doesn’t mean companies should forget about those valuable customers using desktops! 

11. Limit your use of images  

Images are a key contributor to slow page loads and can quickly cause your website to rank lower in SERPs (Search Engine Results Page). While you can compress images to help speed up your website, there are other ways that you can be more efficient with page load times.  

One way is by minifying code. This decreases site speed by decreasing the number of HTTP requests and increasing page load times. Another way to increase site speed is by using a content delivery network (CDN). A CDN is a large server that serves your website files to users. Using a CDN can increase site speed and decrease page load times as the user will be served the files from a server that is closest to them.  

It is important to go through the images on your website and check to see that they are relevant to what you are offering. Having images on a website for the sake of images will not help your sales or your business. When you post an image on your business website ask yourself these questions: