7 Tips to Improve Your B2B Website Design
Whether you’re just starting with a new website or looking to make some changes to an existing one, these tips will help you create a more professional and user-friendly site that will appeal to your target customers. Here are 7 tips to help improve your B2B website design and set yourself apart from the competition.
Tip #1 Identify And Focus On Your Target Audience
It is important to identify and focus on your target audience when designing a website. Please do not skip this step, because you will waste your marketing and advertising efforts if you don’t know who your target audience is. Your target audience should be the people who are most likely to buy your product or use your service.
Don’t try to appeal to everyone with your website. It’s better to focus on a specific group of people and tailor your site to their needs. This will make it more likely that they’ll stay on your site and take action.
How To Find Your Target Audience For Your B2B Company
Qualitative interviews can provide insight into what prospects are asking for and why. This information can help you determine the different classes of users on your website. Customer surveys and questionnaires can also give you a better understanding of the needs and wants of your target audience. Another way to find your target audience is to look at your competition. Check out their websites and see whom they’re targeting.
Once you’ve identified your target audience, you can start focusing on what they need and want from your website. Create a persona for your ideal client and use that information to create the overall design of your site. This will help you focus your site on the right things and appeals to the people who are most likely to use your product or service.
Tip #2 Use Web Design To Show The Customer’s Journey
When you’re designing your website, it’s important to keep the customer journey in mind. This means thinking about what a visitor will see when they first arrive on your page, and what actions you want them to take.
Your home page should showcase your most important content and conversion opportunities. As a general rule, you want to include the information that potential customers need to decide. This might include things like your pricing, product information, case studies, or testimonials.
Your goal is to make it as easy as possible for visitors to find the information they need and take the next step in the journey. Use clear calls to action (CTAs) throughout your site to guide visitors towards conversion. Make sure that your CTA buttons are large, prominent, and easy to find.
How Amazon Uses Web Design To Show The Customer’s Journey
Amazon is one of the most successful e-commerce companies in the world, and much of that success can be attributed to its focus on designing its website with the customer in mind. Their site makes it as easy as possible for visitors to find what they’re looking for and make a purchase quickly and easily.
Some ways they’ve accomplished this include:
- Featuring customer reviews prominently on product pages
- Offering free shipping on many items
- Making it easy to compare prices between different sellers
- Including customer service contact information prominently on the site
Amazon understands who its target audience is and what they are looking for. They’ve designed their site in a way that makes it simple and intuitive to find what they’re looking for and complete a purchase with minimal effort.
Ask yourself what your ideal client is looking for when they come to your site and design your page accordingly. Your business may be nothing like Amazon, but you can apply the same principles.
Your website should be clear about what your company does. It should be easy for visitors to understand what services you offer. Within a minute of being on your site, your visitor should know what it is you do and how you can help them.
You should also make sure that your contact information is easy to find. Many B2B websites bury their contact information at the bottom of the page, making it difficult for visitors to get in touch. If you want people to reach out to you, make it easy for them to do so.
By designing your website with the customer journey in mind, you’ll make it easier for prospects to take the actions you want them to take.
At WP Gazelle, our expert team uses innovative technology and design principles to create websites that are both visually stunning and highly functional. For a free consultation, contact us today and let us show you how we can help grow your business!
Tip #3 Use High-Quality Images And Videos For Your B2B Website
Images are an important part of any website. They help break up the text, add visual interest, and can communicate a lot about your brand or product. When selecting images for your website, it is important to use high-quality images that represent your brand well.
Use a hero image—this is the primary space on a website and is often used to introduce visitors to your site or company. Your hero image is typically the first thing a visitor sees when visiting your website, so make sure it’s eye-catching and communicates your value proposition. You can also incorporate video into this area by tying it in with your business’s overall story.
Video is great for educating and informing audiences. They can elevate resources and increase engagement among visitors. When used correctly, they can be an extremely effective way to communicate with potential clients.
Digital media is a great place to share your team with prospects, as the About page typically gets the 2nd most traffic on any website. People want to know whom they’re doing business with, and by showcasing your team, you’ll help build trust with potential customers.
Best Practices With Videos And Images
- Use hero images on your website
- Include a video on your home page
- Add video or images to product pages
- Use images that are high resolution and represent your brand well
Tip #4 Write Valuable And Relevant Content
Make sure that your website content includes accurate and relevant information about your product. Include important keywords in the content so that visitors have more information about the product/service they are viewing. Poorly written and inaccurate website content can damage a company’s reputation, so it is important to take great care in creating and editing website copy.
Blog articles can be a great way to show off your company’s thought-leadership and expertise. By writing helpful and informative blog posts, you can attract additional visitors to your website and establish yourself as an industry leader.
Not only will this improve your website’s SEO (Search Engine Optimization), but it will also help you build trust and credibility with potential customers. For example, if you’re a B2B company that sells business management software, you could write blog posts about the latest trends in your industry or how to best use your product to improve efficiency and productivity.
Tip #5 Stay Consistent In Your Web Design Branding
Branding is used to communicate company values and mission. A brand style guide helps teams keep their eye on the ball for consistent branding of your website. When developing a website, it’s important to remember that you are targeting businesses by providing your customers with the information they need in an aesthetically pleasing design that builds trust and helps you close the sale!
Some Common Branding Elements For Your Website Design
- Color Scheme
- Typography
- Logo Placement
- Imagery
- Layout
- Tone of Voice
When creating a brand style guide, it is important to consider your website’s overall look and feel. How do you want visitors to perceive your brand? What colors represent your company well? What fonts will you use for headings and body text? How will you arrange unique elements on the page?
You should make these decisions with your target audience in mind. Once you clearly understand your target market, you can develop a style guide. If you’re not sure how to develop a style guide, consider hiring a team of web designers to help you create one. By working closely with a professional on your website design, you can ensure that your site represents your brand well and that your mission and values align with your content.
Allow us to take care of the hard work! At WP Gazelle, our team of specialists will collaborate with you to develop a style guide that accurately reflects your brand and helps you close more sales. Schedule your free, no-obligation consultation today.
Tip #6 Optimize For Mobile Devices
In today’s digital age, it is important to have a website optimized for mobile devices. Many potential customers will visit your website from a smartphone or tablet, so you need to make sure that they have the best possible experience on any device they use. Over 50% of web traffic comes from mobile devices (Statista.com).
A responsive website automatically adjusts its layout depending on the screen size of the device being used. This ensures that no matter what device someone is using, they’ll have a pleasant experience on your website.
Tips For Better Mobile Designs
- Ensure your fonts are easy to read on smaller screens
- Optimize images to load quickly and efficiently
- Include a mobile-specific navigation menu
- Avoid using pop-ups
- Make sure your CTA is visible and easy to find
- Use large, easy-to-click buttons
If you’re not sure if your website is mobile-friendly. Use Google’s free tool, Page Speed Insights, to test the effectiveness of your website.
Tip #7 Use A Content Management System (CMS)
If you want to make sure your website is easy to update and maintain, you need to use a content management system (CMS). A CMS is a software application that allows users to create, edit, and publish digital content.
There are many types of CMSs available and it’s important to choose one that meets your needs. For example, some CMS platforms are better suited for more complex websites with multiple users or large amounts of content. Developers designed some CMSs specifically for smaller businesses that want a simpler platform.
There are many options when choosing a CMS platform, but the one we recommend for websites is WordPress.
WordPress is the most popular CMS platform and is used by millions of websites around the world. It is a free and open-source platform that offers a wide range of features, plugins, and themes.
By using a CMS, you can make sure that your website is easy to update and maintain. This will save you time and money in the long run.
If you need any help with your website creation and design, contact us. Our team of experts would be happy to help you create a more professional-looking site that meets your needs.
What Makes B2B Design Different From B2C Design?
With website design, there are some key distinctions between how B2B and B2C companies should approach their customers. Understanding these differences is essential for a business looking to make a sale, as buyers in the B2B world often behave differently than those in the consumer market.
One of the most important things to remember about selling to businesses is that they usually make purchases after much deliberation. This is due in part to the fact that B2B products are more expensive and complex, meaning that buyers feel they need more information before investing their money.
In addition, emotions rarely drive decisions when buying something for a company, as they do when purchasing items for personal use. For example, someone might impulsively buy a new dress because they like how it looks, but they’re not likely to make the same decision when choosing an ERP (Enterprise Resource Planning) system for their business.
Your Business’s Reputation
Another major difference between selling to consumers and businesses has to do with reputation management. A single unpleasant experience with a consumer purchase can lead to problems with one’s reputation, but this isn’t always the case in B2B dealings. Instead, potential customers will often look at factors such as your company’s size, years in business, and financial stability before deciding.
Finally, it’s important to remember that B2B buyers often have to follow certain procedures before they can make a purchase. This can lead to a longer and more complicated buying process than what you would find when selling to individuals.
These factors help explain why content is so important in B2B design – businesses need all the information they can get before deciding to work with a company. To be successful, your website must provide clear and concise content that helps prospects solve their problems and consider an investment in your business.
Schedule Your Free Website Assessment
If you’re ready to take your B2B website design to the next level, we invite you to schedule a free assessment with our team of experts. We can help you create a site that is optimized for SEO and offers plenty of useful content that will help you stand out from the competition. Contact us today to learn more about how we can help your business grow!
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